Privacy policy

Privacy Policy

This Privacy Policy describes how Mornington Studio Ltd ("we", "us", or "our") collects, uses, and discloses your personal information when you visit or make a purchase from morningtonstudio.com (the "Site").

Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.
Device information
  • Examples: browser type, IP address, time zone, cookie information, pages viewed, search terms, and how you interact with the Site
  • Purpose: to load the Site correctly and to analyse Site usage so we can improve it
  • Source: collected automatically using cookies, log files, and similar technologies
  • Shared with: Shopify, Google Analytics
Order information
  • Examples: name, billing address, shipping address, payment information, email address, and phone number
  • Purpose: to fulfil your order, process payment, arrange shipping, send order confirmations, communicate with you, and screen for fraud
  • Source: collected from you
  • Shared with: Shopify (e-commerce platform), Parcelforce (shipping), Omnisend (email communication)
Sharing Personal Information
We share your personal information with service providers to help us provide our services and fulfil our contracts with you:
We do not, and will not, sell your personal data to any third party.

Behavioural Advertising
We use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners, including Meta (Facebook/Instagram) and Google
  • We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or similar technologies
For more information about how targeted advertising works, you can visit the Network Advertising Initiative's educational page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt out of targeted advertising by visiting:
Using Personal Information
We use your personal information to provide our services to you, including: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers (where you have opted in to receive these).

Lawful Basis (GDPR)
If you are a resident of the UK or European Economic Area, we process your personal information under the following lawful bases:
  • Your consent
  • The performance of the contract between you and us
  • Compliance with our legal obligations
  • Our legitimate interests, which do not override your fundamental rights and freedoms
Retention
When you place an order through the Site, we will retain your personal information for our records unless and until you ask us to delete it.

Automatic Decision-Making
We do not engage in fully automated decision-making that has a legal or otherwise significant effect on you.
Our processor Shopify uses limited automated decision-making to prevent fraud, which does not have a legal or otherwise significant effect on you. This includes:
  • Temporary blocking of IP addresses associated with repeated failed transactions (persists for a small number of hours)
  • Temporary blocking of credit cards associated with blocked IP addresses (persists for a small number of days)

Your Rights
If you are a resident of the UK or European Economic Area, you have the right to:
  • Access the personal information we hold about you
  • Request correction or deletion of your personal information
  • Object to processing of your personal information
  • Request portability of your personal information to a new service
  • Object to processing based solely on automated decision-making
To exercise these rights, please contact us using the details below.

Cookies
A cookie is a small amount of information downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media cookies.
Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don't have to re-enter this information each time you return to the Site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it's their first time visiting or if they are a frequent visitor.
The length of time that a cookie remains on your computer or device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser's "Tools" or "Preferences" menu. For more information on how to modify your browser settings or how to block, manage or filter cookies, visit www.allaboutcookies.org.
Please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in the "Behavioural Advertising" section above.

Do Not Track
As there is no consistent industry standard for responding to "Do Not Track" signals, we do not alter our data collection practices when we detect such a signal from your browser.

Data Location
Your personal information may be processed outside the UK, including in the United States and Canada, by our service providers including Shopify, Google, Meta, and Omnisend. These transfers are protected by appropriate safeguards in accordance with data protection law.

Children
Our Site is not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us and we will delete it promptly.

Changes
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, operational, or regulatory reasons. Changes will be posted on this page.

Contact
For questions about this Privacy Policy, your personal information, or to make a complaint, please contact us:
Email: info@mornington.studio
Mornington Studio Ltd 5-7 Buck Street London, NW1 8NJ